Who I Am: From Vega Baja to Album of the Year
Reggaeton, Latin trap, a bunny face and an island I never stop singing about. If you're new to my music, or you just want the basics in one place, here's a quick guide.
Who am I?
I'm Benito Antonio Martínez Ocasio, born on March 10, 1994, in Bayamón, Puerto Rico, and raised in the Almirante Sur barrio of Vega Baja. My music moves between Latin trap, reggaeton, Latin hip-hop and Latin pop, and I sing it in Spanish.
Where does the name come from?
As a kid I was made to wear a bunny costume, and it irritated me. Years later I picked the name Bad Bunny anyway. You'll find the bunny face, with crosses for eyes and a little frown, all over our shop.
How did it get started?
I wrote my own songs from the age of 14 and worked as a bagger and cashier at a supermarket while posting music on SoundCloud. In 2016, "Diles" caught the ear of DJ Luian, who signed me to Hear This Music.
Where should I start listening?
- X 100pre (2018)
- YHLQMDLG (2020)
- El Último Tour del Mundo (2020), the first all-Spanish-language album to reach No. 1 on the Billboard 200
- Un Verano Sin Ti (2022)
- Nadie Sabe Lo Que Va a Pasar Mañana (2023)
- Debí Tirar Más Fotos (2025), which won Album of the Year at the Grammys in February 2026, the first Spanish-language album to do it
And the Super Bowl?
On February 8, 2026, I headlined the Super Bowl LX halftime show, the first solo Latino headliner, and sang it mostly in Spanish.
Wear the bunny
Everything at Bad Bunny Merch comes on tees, long sleeves, crewnecks, hoodies and kids' sizes. Pick the album or the tour that got you hooked.